Utrecht, NL

AI automation that actually works

I help businesses figure out where AI belongs in their operations. No hype, no forced automation. Just sustainable systems that make sense for how you actually work.

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"We need AI"

Most companies start here and work backwards. They chase the technology, force it into processes, and end up with expensive tools nobody uses.

Workflows first

I do the opposite: understand your workflows, find where you're bleeding time or quality, then see if AI fits. The result? Systems that actually get adopted.

The translation layer

From strategy to execution

Every project is decomposed into four levels. This is the practical framework I use to turn "AI strategy" into functional execution.

01

Job

Define the measurable business outcome. What triggers the process? What ends it? What's the cost of delay?

02

Skill

Break the job into atomic primitives: classify, extract, validate, reason, draft content, route actions.

03

Workflow

Sequence skills into a logic flow with defined I/O, handoffs, exception paths, and an audit trail.

04

Agent

Not a chatbot. A workflow runner with specific tools, permissions, guardrails, and monitoring.

What I build

Services

AI workflow design
Context engineering with your process experts. Map current workflows, identify bleed points, define the MVP before any development begins.
Strategy Process mapping
n8n automation
Build robust, documented automations with human-in-the-loop for critical processes. Every workflow includes a safety net with immediate notifications on failures.
n8n Integration HITL
RAG & knowledge systems
Internal retrieval-augmented generation systems and chatbots. Your company knowledge, accessible and cited.
RAG Knowledge base
Agentic systems
Multi-workflow agentic systems for complex operations. Connect your software stack and databases. Reduce errors and claim back valuable time.
Advanced Multi-agent

Trusted by

I've trained professionals at corporates like Fujifilm, Rabobank, and large family businesses like Hulshof. Also smaller firms across industries: healthcare, funeral services, lobbyists and policymakers, marketing agencies, and even an eel smokery. AI can and will be everywhere.

Training &workshops

AI literacy for business contexts. Understand what generative AI can and cannot do, how to evaluate use cases, and how to work with these tools to actually get results. We cover the good, the practical, the fun - but also the wasteful and potentially dangerous aspects, plus how to stay safe and compliant.

Workshop

GenAI for sales professionals

Practical applications of generative AI for sales teams. From prospecting to follow-ups, learn where AI adds value and where it doesn't.

Format In-company
Duration Half or full day
Workshop

GenAI for HR

How HR teams can use generative AI responsibly. Policy writing, candidate communication, onboarding materials, and more.

Format In-company
Duration Half or full day
Workshop

GenAI for recruitment

AI in the hiring process: screening, outreach, job descriptions. What works, what's risky, and how to stay compliant.

Format In-company
Duration Half or full day
Workshop

Working effectively with GenAI

The fundamentals. Understand what generative AI can and cannot do, how to evaluate use cases, and how to work with these tools to actually get results.

Format In-company
Duration Half or full day
Audience Teams & leadership
Workshop

Intro to n8n

Hands-on introduction to workflow automation with n8n. Learn to connect apps, build logic flows, and streamline business processes without writing code.

Format In-company
Duration Full day
Outcome Build your first automation
Service

Custom automation building

Beyond training, I design and build production-grade n8n automations for your specific workflows. Fully documented, with handover training so your team can maintain and extend them.

Inline documentation on every critical node
n8n Essentials training for your leads
Local instances available for data sovereignty
IP ownership upon full payment
n8n AI Agent workflow example

Workshop content licensing

High-quality, up-to-date workshop materials (slides, notes, assignments, handouts) available for licensing to other training providers.

Inquire about licensing
Complex n8n workflow with multiple branches
About

Serial entrepreneur, deep in generative AI since November 2022

I've done this across different setups: from crowd-investment gaming platforms to AI strategy for service businesses. That range means I can usually spot what'll work for you (and what won't) pretty quickly.

I've helped hundreds of professionals understand AI's practical potential. My methodology comes from years as an entrepreneur with multiple exits, which means I prioritize ROI, scalability, and exit-readiness for every workflow.

My flagship project is Atlas Assessment: a sophisticated AI career coach that matches people with careers based on strengths, values, and work preferences - not just hard skills. It's my most advanced automation to date: 1,000+ lines of expert prompting and robust multi-workflow orchestration. Currently in beta and one of the most affordable personal career guidance tools on the market.

Let's talk about where AI fits

If you're at "we should probably do something with AI" but don't know what, or you've started but it feels forced, that's my wheelhouse.

sjoerd@falkoratlas.com